The new Metrorail connection from the airport called for a special new air-traveler-targeted map highlighting key destinations and giving details at a glance on how to get there from the airport. First Place Winner, 2013 Florida Public Transportation Association Marketing Awards, Class 2, Print Collateral: Instructional Information
If you have no choice but to while away 2-3 perfectly good hours every day on one of Miami's most notorious alleyways of gridlock, you can at least do so in comfort instead of rage. First Place Winner, 2013 Florida Public Transportation Association Marketing Awards, Class 2, Print Collateral: Advertising
Life on a heavy-rail platform is fast, instant, transient. Big color-coded numbers let passengers instantly know the longest they'll be waiting for their train. First Place Winner, 2013 APTA AdWheel Award, Print Media: Schedule Notice/Timetable, Group 3
Prospective tourists need to know there is another way to get around the 305 that doesn't involve blowing significant amounts of money. We tell them in a simple, fun and enticing way.
First-Place Winner, 2013 APTA AdWheel Award, Electronic Media: Digital Advertisement, Group 3.
The most significant event in public transportation in decades, Metrorail's extension to Miami International Airport in July 2012, required a campaign to match. This is how the team push began in the spring and how it led up to showtime in the summer.
The July 28 launching of Metrorail's Orange Line meant that now Metrorail could be both the Gateway to the World and the Gateway to the 305. Depending on where you're coming from. It's all about the destinations.